HaCon promotes Hannover as business location

The “Initiative Marktführer Hannover e.V.” has recently welcomed its newest member: HaCon is now part of a registered society of Hannover-based market leaders that aim to recruit new, highly skilled employees. Next to HaCon, renowned companies such as Bahlsen, KIND Hörgeräte and Sennheiser support the exclusive professional network.

Demographic change as well as an increasing shortage of skilled workers constitute a serious threat to business locations that are generally perceived as less appealing than others. In order to attract professionals as prospective employees, several market leaders headquartered in Hannover have teamed up to cultivate a strong regional employer brand.

The initiative aims to promote the city and region of Hannover: “One of the most important criteria when selecting a potential employer – aside from career prospects – certainly is the image of its location,” says Werner Sommerfeld, managing partner at HaCon. Students and specialists alike benefit from a newly launched web platform that enables them to directly contact the region’s market leaders.

HaCon founder Dr. Werner Kretschmer is expecting positive synergetic effects: “HaCon as a hidden champion belongs to the lesser known market leaders in Hannover. As part of the initiative we look forward to increasing our profile.”